About Story FM
Story FM is one of China’s most influential independent narrative podcast platforms, known for authentic, first-person storytelling. Founded in 2017, the show documents the lived experiences of ordinary people across China, amplifying voices often marginalized in mainstream media.
A pioneer of longform nonfiction audio in Mandarin, Story FM has been repeatedly featured in Apple Podcasts’ “Best of the Year” selections in Greater China from 2018 to 2023. Its storytelling has attracted international attention, including coverage by The New York Times and NPR.
Media Coverage
The New York Times
In China, a Podcast Inspired by ‘This American Life’ Gives Voice to the Real ↗
NPR · Rough Translation
How to Say Goodbye ↗
China Media Project
The Power of Empathy ↗
TED Chinese · Founder’s talk
Kou Aizhe on the power of audio documentary ↗
The Indian Express
For a Chinese Podcast, Personal Stories Are a Way of Bringing People Closer ↗
The China Project (formerly SupChina)
China’s Collector of Stories ↗
Awards & Recognition
Recognition received by Story FM as a show and platform.
- Apple Podcasts · 2018–2023 (Greater China)
Best of the Year; multiple selections for Most Popular Podcasts of the Year, Channels of the Year, and annual Editors’ Picks. - Ximalaya Annual Creator Awards · 2024
Most Popular Podcast of the Year; Brand Impact Podcast of the Year; Annual Most-Played Podcast Award; Annual Brand-Favorite Podcast Award; Popular Podcast Award. - Xiaoyuzhou FM Annual Podcast Awards · 2024
Most Popular Podcast. - Hailang New Forces Film Project · 2023
“Most Attitude” Award. - 12th Beijing International Film Festival
Outstanding Social Concern Work Award. - Kuwo Music · 2020
Top 10 Popular Humanities Hosts Award. - NetEase Cloud Music · 2023
Annual Story Podcast Award. - Kuwo Music
Most Popular Podcast Award. - Narada Foundation · 2022
“Voice of the Year” Award. - LIZHI Podcast Awards · 2021
Outstanding Program Award.
Audience reach · NetEase Cloud Music 2024 rankings
Nearly 10 million plays, 990,000 listening hours, and 33,000 new followers.
